Seriously Good Strategy is a showcase of AJ's 6+ years of media and brand expertise.

It's proof that successful strategies require good skills, and a great amount of intent - both of which transcend borders.

While technical skills remain transcendent, AJ's experience stems from working with brands that cater to a population of over a billion, multi-ethnic, mulit-cultural and multi-religious people.

Canada’s media and consumer landscape, with its multi-cultural diversity, shares similarities with India’s. For example, growth of CTV, marquee live sports events attracting millions of eyeballs, and the rising working-youth population in both countries.

Planning for separate media market like Québec is akin to strategizing for India's southern markets, both requiring tailored approaches.

AJ's diverse experience allows her to see challenges from various angles - where others may see a roadblock, she can identify multiple pathways forward.

Her background will allow her to not only bring fresh perspectives but also adapt quickly, helping her focus on processes, tools, and local nuances.

Yes, please click here to download AJ’s résumé.

Absolutely! You can reach out for collaboration, consulting, pro-bono consulting for charities and home-run small businesses by email.

AJ is always eager to make meaningful connections and explore how is she can be of help or give back to the society.