meet the chef. again.
Growing up immersed in the iconic ads by the living legend Piyush Pandey, I was captivated by their creative simplicity. This sparked my curiosity about the journey behind such brilliant ideas, and how small detail - whether human behavior, culture, brand magic, or data - shapes the bigger picture. Naturally, this curiosity led me into a career in planning and strategy.
Hi, I am Aparajita Srivastava.
(feel free to use AJ;
it’s a bit easier to say!)
I’m a T-shaped strategist with a focus on media. I am also a Canadian Permanent Resident who’s current first love is poutine, and second is a permanent fight between Excel and Powerpoint.
I’ve been fortunate to have cooked plans and strategies for brands such as Cadbury Dairy Milk, 5 Star, Forever21, Levi’s, West Elm, Tiffany & Co. and more.
With over 6 years of experience across in-house and agency kitchens, I have spearheaded award-winning campaigns, managed multi-million dollar portfolios, and driven top-line and bottom-line business growth.
In short, I enable better connections that drive results - from brand-consumer relationships to fostering collaboration with cross-functional partnerships. However, my value to you goes beyond this.
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I understand and help brands connect with their consumers on a human level with data-driven creative omni-channel solutions, not just to sell products but to also build brand love.
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(not to be confused with Particle Accelerator)
I listen and cultivate relationships and facilitate smooth collaboration for improved efficiency and operational excellence.
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I bring a keen eye for detail to avoid redundancy and always deliver quality work.