meet the chef. again.

Growing up immersed in the iconic ads by the living legend Piyush Pandey, I was captivated by their creative simplicity. This sparked my curiosity about the journey behind such brilliant ideas, and how small detail - whether human behavior, culture, brand magic, or data - shapes the bigger picture. Naturally, this curiosity led me into a career in planning and strategy.

Hi, I am Aparajita Srivastava.

(feel free to use AJ;
it’s a bit easier to say!)

I’m a T-shaped strategist with a focus on media. I am also a Canadian Permanent Resident who’s current first love is poutine, and second is a permanent fight between Excel and Powerpoint.

I’ve been fortunate to have cooked plans and strategies for brands such as Cadbury Dairy Milk, 5 Star, Forever21, Levi’s, West Elm, Tiffany & Co. and more.

With over 6 years of experience across in-house and agency kitchens, I have spearheaded award-winning campaigns, managed multi-million dollar portfolios, and driven top-line and bottom-line business growth.

In short, I enable better connections that drive results - from brand-consumer relationships to fostering collaboration with cross-functional partnerships. However, my value to you goes beyond this.

  • I understand and help brands connect with their consumers on a human level with data-driven creative omni-channel solutions, not just to sell products but to also build brand love.

  • (not to be confused with Particle Accelerator)

    I listen and cultivate relationships and facilitate smooth collaboration for improved efficiency and operational excellence.

  • I bring a keen eye for detail to avoid redundancy and always deliver quality work.

When I’m not

cooking (strategies),

  • I'm planning my weekends immersed in art or nature.

    Painting and traveling are my biggest passions, giving me a deeper appreciation for diverse perspectives and hone my ability to connect the dots – much like interpreting data and finding creative solutions.

  • I'm volunteering.

    Community engagement and volunteering broaden my understanding of people, allowing me to approach challenges from new angles.

  • I'm playing games. On my mobile phone, laptop or PS.

    Puzzle, action-adventure or MMORTs - games help in improving my patience, social skills and decision-making skills.

  • I'm actually cooking while listening to RHCP.

    Cooking and music help me unwind daily and have taught me the importance of detail, refining my precision and focus.

  • I'm perfecting my yoga poses.

    Yoga and meditation keep me grounded, boosting my resilience and adaptability.

  • I'm focusing on things that inspire me.

    My interests enhance my professional skills and help me calmly navigate life’s challenges, whether tackling unexpected work situations or simply deciding what to watch with dinner.